READING TIME: 2 MIN.
When I decided to experiment in my business by niching down into serving coaches and course creators, my business exploded. If you’ve been struggling with the idea of niching -- you know, the anxiety you feel “cutting out” an entire category (or categories!) of customers -- then this episode will have a profound impact on you. Huge shoutout to the Power in Purpose Podcast host, Candice Coppola, for being such an incredible interviewer and the wealth of knowledge she brings to the table when it comes to creating a profitable business with purpose!
In this episode, you’ll hear:
When I started my business, I started out serving everyone… But soon realized that was not sustainable for my business or me.
Does niching down make you feel anxious? Is it true that if you niche down you might lose customers? We talk about the effects of niching down and how much it can change your business and your mindset.
The value to niching down is simple: I want to be the go-to person for X who wants to achieve Y.
Treating your business as an experiment is liberating. Learn more about this lesson and my advice on how to lay down your perfectionist sword.
Did you listen? Shout out if you have and leave me a comment below or tag me on the ‘gram—I’m a die-hard podcaster, so you’re my people if you are, too!